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Avaya Fills Enterprise Hole With Carrier-Centric Acquisition

Avaya took a play from the carrier page book last Friday with its acquistion of Ubiquity Software, service provider supplier. The $144 million deal might sound like a move by Avaya into the world of carrier voice. In fact, the...

The Avayas, Ciscos and Nortels of the world can shift the discussion towards one of value, not price, if they're able to differentiate their telephony platforms through a rich ecosystem of integrated, third-party applications. The result is a compelling competitive advantage not to mention higher customer retention. Service Oriented Telephony Architectures (SOTAs) are fundamental to that strategy precisely because the web services paradigm is becoming so familiar to application developers. There's no need to learn how to establish a call or read a presence record; the web service API shields the developer from those complications. Avaya offers a web services interfaces into its platform, but its SOTA is severely limited to traditional delivery points only. Presence information, for example, is not readily exposed.

Ubiquity's SIP Application Server will provide Avaya with a richer, SIP-based development environment that can be adapted to the enterprise. In fact, the company already has sample enterprise products available today. Developers that I've spoken with who know Ubiquity's software think that adapting the platform to deliver other enterprise level services would be straight forward.

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