Though still considered an upstart technology, Forrester believes that conventional Web 2.0 elements -- social networking, RSS, blogs, wikis, mashups, podcasting, and widgets -- are fast becoming the norm for communicating with employees and customers. The report highlights megacompanies such as General Motors, McDonald's, Northwestern Mutual Life Insurance, and Wells Fargo among those who already have jumped into the Web 2.0 pool with both feet. Additionally, some 56% of North American and European enterprises consider Web 2.0 to be a priority in 2008, according to another recent Forrester survey.
"If I wanted to be anywhere in the Web 2.0 economy, I'd want to be on the enterprise side," report author and Forrester Research analyst Oliver Young told InformationWeek.
The report is timely as the Web 2.0 Expo in San Francisco gets under way this week. Hundreds of vendors and thousands of attendees are expected to show their wares and trade their secrets to success. "I'm really looking forward to the show and seeing how the vendors feel out each other's technology."