PALM DESERT, Calif. -- Symantec Corp. (NasdaqGS:SYMC - News) will today unveil details of its new Identity Initiative at this year's prestigious DEMO technology conference. Symantec's Identity Initiative is a combination of services and software that addresses one of the most pressing problems facing consumers online today: managing their online identities and ensuring the security of online transactions. The initiative is the centerpiece of the company's Security 2.0 vision to protect consumers everywhere online.
"Our goal is to create a universally accepted identity system across all web sites -- from online financial institutions to retailers -- for millions of consumers," said Enrique Salem, Group President, Symantec Consumer Business Unit. "We have a strong base to build from, with almost half of our active Norton user base already enrolled in a basic Norton Account. We'll enable our millions of customers to extend the functionality of their Norton Account to manage all their information, all in one place."