Seventeen companies are in NetBeans's strategic partner program, including JBoss, Sprint, Amazon and Sony Ericsson. In addition to branding and marketing opportunities, such as sponsorship and speakers slots at events like Sun's NetBeans Days, Sun is offering free e-mail tech support to strategic partners.
"We're getting a lot of free exposure through NetBeans," said Jim Villano, co-founder of InsiTech, a Cheshire, Conn., ISV that sells a Java development environment called XTT.
InsiTech, now a strategic partner, struck a deal with Sun in July that added its software as a module in NetBeans' update center so that when customers update, they can bundle in an XTT download. That exposure has increased InsiTech's downloads by tenfold, Villano said. So far, the impact has been felt more in InsiTech's pipeline than in its actual sales, but Villano said he's pleased with the results.
"NetBeans is picking up in terms of interest levels," he said. "The exposure to a lot of developers in NetBeans' developer community has been very good for us."
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