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Rollins Directs Dell's Manifest Destiny: Page 4 of 6

InformationWeek: Will the historical Dell model of swooping in on markets as they mature with low-price products continue?

Rollins: That's what we do. Dabbling in little, small, nichy pieces of business is not where we add value.

InformationWeek: How important do you think the next year to 18 months will be for Dell's new blade-server effort?

Rollins: We just launched that product in November, but so far we've had tremendous interest. We think that will continue as the promise of blades--density and better value--is now starting to be realized. Up until we launched our product, blades were actually very expensive and they didn't really pay back. Large corporate customers were telling us they were not that impressed. We think now we've provided a value equation. But we will have to see what happens when we get to multicore processors and how the density will affect thermal considerations. We're all still looking at how do you cool it when you put that many processors in a blade and increase density in a rack.

InformationWeek: You see blade servers as remaining a niche for some time to come?