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Rollins Directs Dell's Manifest Destiny: Page 2 of 6

Rollins: Part of those changes will be how we communicate. One of the things that we have not done a good job of currently is communicating the level of R&D we invest.

Secondly, we need to change the understanding of Dell as a PC company. I think for the next five years or so the diversification of Dell's portfolio will be a real story. I think Dell is emerging as a major diversified IT company.

InformationWeek: Do people today view Dell as an IT company, as opposed to a computer company?

Rollins: Some do. I think the customers who have been buying a broad range of our products and services do view Dell as a broad-based IT partner. I think the public perception in the marketplace is not that yet.

But we're getting into more service categories, peripherals, printers, and when you combine that with our PC, server, and storage businesses, we have quite a few in the multibillion-dollar range, which gives us enough scale to call us major players.