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Novell's Uphill Comeback Trail: Page 10 of 11

There are several major opportunities for Novell. One is to win disenchanted Exchange customers over to GroupWise. Another is to make its identity management product line the market leader. A third is to increase its Linux distributions and to improve and better integrate the components of OES. A fourth--and one that pervades all the others--is to aggressively market all the efforts it's making. Novell would do well to remember that it's not always the technically superior product that wins; other factors, such as public perception, often prevail. A strong message, well expressed and promoted, could help the company not only survive, but thrive.


Novell Open Source

1Q 2005: Novell hires Jeremy Allison, an open-source guru who helped create Samba

3Q 2005: Business continuity and clustering capabilities, formerly embedded in NetWare, are offered as standalone software 3Q or 4Q 2005: