One last recurring management issue for Novell is its marketing efforts, which need to be proactive rather than reactive. In times like these, when IT staff is under pressure to meet tight budgets and deadlines while still making the right choices, it's necessary to push a brand and really promote new products, not sit back and make customers work to figure them out.
Senior Technology Editor Penny Lunt Crosman can be reached at [email protected].
Executive Summary
For Novell to become a powerhouse again, it will need to vigorously continue the open-source efforts it started with its acquisitions of Ximian and SUSE Linux. It must also further develop its already-strong identity management software lineup.
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