This methodology enables Nirvanix clients to rapidly access their content from any geographical node location. For the Fortune 100 media company discussed here, their valuable, re-playable, content can be quickly accessed and delivered anywhere around the world. It's easy to see how this client has avoided costly server and storage infrastructure and now has their content both safely stored in the cloud and available for any business purpose they desire, including revenue generation via content distribution.
From the backup and restore perspective, Nirvanix has recently partnered with Symantec for the deployment of Symantec's NetBackup and Backup Exec capability. "Essentially, backup can now be as simple as pressing the Cloud Backup button within NetBackup and client backups will be automatically directed to the Nirvanix Storage Delivery Network," said Genereux. In my opinion, from a enterprise storage perspective, this capability will be highly attractive to Nirvanix enterprise prospects who are looking to automate and simplify the continually nagging backup requirement, and who demand the ability to restore to a granular level.
Nirvanix sees itself competing with the likes of EMC and its Atmos cloud storage offering along with EMC's partners such as AT&T. Additionally, the company sees Amazon S3 out there on the competitive landscape. However, Nirvanix believes Atmos and its partner services providers are over priced for the existing, and growing, enterprise class private and public cloud business requirements. The company views Amazon S3 as a successful offering, however it views S3 more as a development, or engineering grade services offering. "Others, such as Amazon and Atmos based offerings, are additions to their respective company core competencies. As for us, enterprise class cloud storage is our core competency as is our methodology for the storage deliver network," explains Genereux.
I asked Scott Genereux if he believed as I do that the time to execute on cloud offerings is now. "Yes, the cloud is now. Enterprise class customers now have the technology, bandwidth, and security available to them to more effectively leverage the cloud and lessen their infrastructure burdens. With Nirvanix, customers have a new and different tier of storage available to them," explained Genereux.
At the time this blog was posted, Amazon, EMC, and Nirvanix were not clients of Tom Trainer, or Analytico, Inc.
