Storage plays a vital role in such glamorous and revolutionary IT trends as virtualization, cloud and big data. While these are fun to watch and comment on, one should not forget the importance of product evolution. Day by day, customer requirements change. Storage products have to evolve to meet these specific needs, as well as be able to deal with the larger trends. EMC's Unified Storage Division illustrates how one vendor is keeping its eye on the customer requirements ball while also participating in the greater game.
In January, EMC combined two of its very successful product lines--CLARiiON for midrange block-based SAN storage and Celerra for file-based midrange NAS storage--into one unified product family called VNX, under the auspices of the new Unified Storage Division (USD). This was a bold move because EMC had to convince customers that it would not lose anything (existing functionality) and would gain something (such as better utilization of storage arrays), while overcoming the loss of well-established brand awareness (which is not always easy to do, even for a company the size of EMC). However risky, the move seems to have been successful. In and of itself, VNX product revenues have grown more than 20% since the launch, and over 80% of EMC's new midrange system revenue comes from the VNX family.
More recently, EMC’s USD made several product announcements related to the VNX family:
Transformation trends are very important, but they take time; customers have immediate requirements that need to be met now. Whether for increased bandwidth needs (VNX high bandwidth), storage performance (VNX-F) or more capacity in a smaller space (VNX High Density Cabinet), EMC’s USD has recognized the customer needs.
While evolutionary rather than revolutionary, customers who have those needs should find the upgrades valuable. Now, all these changes fall into the speeds-and-feeds category, but the evolution of speeds and feeds has been an ongoing dynamic that enables the IT vendors to keep up with customer needs. Recall that EMC made a major splash with its VNX announcements in January of this year. These efforts serve to extend these changes further in the midrange storage market.
EMC is currently a client of David Hill and the Mesabi Group.David Hill is principal of Mesabi Group LLC, which focuses on helping organizations make complex IT infrastructure decisions simpler and easier to understand. He is the author of the book "Data Protection: Governance, Risk Management, and Compliance." View Full Bio