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EMC Visualizes Hoi Polloi

Ships SAN software from Prisa and Astrum acquisitions. Can EMC market to the masses?

EMC Corp. (NYSE: EMC) today said it has started shipping SAN software -- aimed at small and midsized businesses -- that it picked up from two recent acquisitions (see EMC Offers More Visual Software).

VisualSRM, a storage resource management tool based on the code developed by Astrum Software, provides file-level reporting and centralized storage resource management across all of an organization's major storage and server platforms. EMC says VisualSRM supports a wide range of applications, including Microsoft Exchange, Oracle, Sybase, and SQL Server databases, and that it also integrates with other storage management applications from vendors including Computer Associates International Inc. (CA) (NYSE: CA), Hewlett-Packard Co. (NYSE: HPQ), IBM Corp. (NYSE: IBM), and Veritas Software Corp. (Nasdaq: VRTS). (See EMC Sucks Up Astrum.)

VisualSAN, developed by Prisa Networks, provides administrators with a single view of all devices across their storage networks and delivers network, performance, and configuration management capabilities (see EMC to Acquire Prisa, Finally).

VisualSRM pricing starts at $2,000, while VisualSAN starts at $6,000.

EMC says it deliberately developed separate products for the small-to-midsized business (SMB) category. By contrast, says Tony Marzulli, VP of open software marketing, EMC's competitors are trying to "skinny-down" their applications for the midtier market. "We think that's a huge mistake," he says. "Customers are not going to want to deal with the heaviness of enterprise-scale apps."

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