On a call for press and analysts, Dell and Compellent explained that both companies entered into a reseller agreement so that Dell can immediately start to sell StorageCenter. It's likely that existing Compellent sales partners will now have access to Dell products, providing they were not Dell resellers prior to the agreement. In my opinion, the immediate reseller agreement alone will result in the new Dell Compellent brand recognizing one its strongest calendar fourth and first quarter 2011 sales.
I don't believe Dell is finished with storage acquisitions. Quite the contrary: I believe we are at the beginning of a massive acquisition period by Dell and other large systems vendors. Many storage startups, and those that have been around for a while, are looking at the global macroeconomic situation; flat IT organization spending; their own unique solutions and how best to invoke out-of-the-box marketing techniques to accelerate sales; and what a profitable exit strategy can look like while taking good care of customers and employees. I think the next couple of years will see many of our IT household names gobbled up by bigger fish.
To be clear, it s not just the smaller disk storage vendors that I envision will be acquired in this upcoming acquisition period. Other storage vendors, providing valuable tape and content distribution technology, are part of the mix too. Furthermore, there are a number of software companies that are part of the acquisition equation, and systems vendors will be looking hard at the solutions they provide. Who are these storage and software vendors that offer so much value that they fit into the acquisition discussion? Let's name them here and you can feel free to comment on this blog with your take on who's buying whom.
Throughout 2011, I see FalconStor, DataDirect Networks, Panasas, SpectraLogic, StorSimple and Riverbed as companies that provide real value to users and could be up for grabs as the market consolidates and systems vendors opt to acquire and integrate highly successful technology. I see a couple of companies that would make good acquisitions, but additional features and functions may still be required to make them excellent acquisitions: BlueArc and Xiotech. It would make a lot of sense for Hitachi (an investor in BlueArc) to purchase the company and integrate it more fully into its high-performance NAS solutions offerings. A Hitachi purchase of BlueArc could help to accelerate development time for new features and functions. Xiotech, with its self healing Intelligent Storage Element (ISE) technology and ability to integrate into various solutions environments with its API, could demonstrate its true horsepower as part of a more broad, systems-based solution.