What impact is social media having on your business? Google Analytics' social reports measure not only the role of Google+ in your online marketing efforts, but also the impact of other social networks.
For instance, Google Analytics shows which articles on your site are shared the most, and which social buttons your visitors click to share them. The Conversions report shows conversion rates and their monetary value, a boon for businesses hoping to determine the return on their social media investment. And the Social Sources report shows which social networks are sending you the most traffic--handy for refining your social media strategy.