Intel's Next Hope: $300 Windows 8 Devices
Intel announces Q2 growth, bets big for holiday season on $300 Windows 8 clamshell laptops and convertible tablets running forthcoming Bay Trail Atom chips.
Last Wednesday, Intel announced its second-quarter earnings, which included $12.8 billion in revenue, a 2% year-over-year increase, and $2 billion in profit. The performance is positive, given the impact the slumping PC market has had on the company's core chip business. But Intel still trails ARM on the mobile scene, and the PC space is showing only trace signs of recovery, making the company's long-term prognosis uncertain.
Leading his first earnings call since taking over for Paul Otellini, new CEO Brian Krzanich touted at least one reason for short-term optimism: By the holidays, Intel chips should power a new generation of mobile devices, including sub-$300 Windows 8 tablets.
Due to the company's forthcoming Bay Trail Atom chips, buyers should see a number of touch-equipped Win8 clamshell laptops and convertible tablets below the $400 mark, and "in some cases," below $300. He also mentioned tablets -- presumably that run Android -- as low as $150.
Post a comment to the original version of this story on InformationWeek