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Is VoIP Right For Your Medium-Sized Enterprise?: Page 2 of 6

"Ease of maintenance, ease of integration, ease of managing multiple locations, these are the issues," says Info-Tech Research analyst George Goodall. "The benefits of VoIP for midsized companies aren't just about toll bypass at all, they're about using a phone system as a phone system. You find the advantages of VoIP at a very practical level, and that's the level that these companies are thinking about the technology."

As a result, they're essentially technology-agnostic, as long as the technology works. "When midsized organizations talk about telephony, they don't talk about TDM or Frame Relay, they talk about phone service," he says. "It's the same thing about VoIP."

Why Vendors Ignore Medium-Sized Companies

Infonetics Research directing analyst Matthias Machowinski says that VoIP vendors have focused their attention on the enterprise market, and medium-sized organizations can be excused for feeling a little left out of the IP telephony revolution. Bozzuto Associates aside, most of the action in VoIP has been up-market.

"That's certainly one of the complaints leveled at the larger vendors," he says. "Part of that is because vendors aim at where they can make more money, and the large enterprises are more prepared for the technology."