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  5. United Virtualities Directs Ads Toward VoIP Users: Page 4 of 4
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United Virtualities Directs Ads Toward VoIP Users: Page 4 of 4

United Virtualities is offering at no charge software that consumers can use to manage their PC-originated telephone conversations in return for having advertising displayed in the product.
March 30, 2005

Nevertheless, Tenembaum believes people will accept advertising, if they get something useful in return.

"The only chance for advertising (to succeed) long term is if we give something in exchange," he said. "You need the goodwill of the consumer."

In addition to HotRecorder, United Virtualities sells online advertising technologies to marketers, ad agencies and web publishers

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