Networking

01:31 PM
Connect Directly
LinkedIn
Google+
Twitter
RSS
E-Mail
50%
50%

Twitter Turns Drivel to Cash

Web 2.0 venture Twitter has discovered a simple formula for success: encourage users' conceit.

Web 2.0 ventures have discovered a simple formula for success: encourage users' conceit that what they say, do and think is interesting enough to share with others. This is how Twitter, a hot startup, turns a stream of drivel into cold hard cash. Twitter lets subscribers send and receive very short messages using SMS, IM and the Web. The premise of a Twitter message is "What are you up to?" In aggregate, it turns out to be nothing much.

Yet last week the company received an investment of an undisclosed amount from Union Square Ventures. Twitter has also received funding from Obivious Corporation and angel invenstors such as Marc Andreesen.

USV admits it has no business plan for Twitter. Its investors are feeding money to build a robust platform, and they'll figure how how to make it pay as they go. That's par for the course for a lot of Web 2.0 startups, and USV's investment is validated by other examples of Web properties that draw crowds (and sometimes massive payouts) by enabling user-generated communication (think Flickr and YouTube).

USV touts Twitter as an emerging form of communication that takes the best elements of blogging (a form of public communication that doesn't necessarily require a response) and adds the immediacy of banter that you'd get from a live conversation.

To my mind these are the worst features of Twitter. Thanks to spam and an infinite supply of inane blogs, the Internet's signal-to-noise ratio is already dangerously out of whack. Twitter's emphasis on immediacy simply ramps up the injection rate of crap into the communication stream.

Drew is formerly editor of Network Computing and currently director of content and community for Interop. View Full Bio
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Slideshows
Cartoon
Audio Interviews
Archived Audio Interviews
Jeremy Schulman, founder of Schprockits, a network automation startup operating in stealth mode, joins us to explore whether networking professionals all need to learn programming in order to remain employed.
White Papers
Register for Network Computing Newsletters
Current Issue
2014 Private Cloud Survey
2014 Private Cloud Survey
Respondents are on a roll: 53% brought their private clouds from concept to production in less than one year, and 60% extend their clouds across multiple datacenters. But expertise is scarce, with 51% saying acquiring skilled employees is a roadblock.
Video
Twitter Feed