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Straitshot's Aim: More Bandwidth For Less

Maximum bandwidth at minimum cost. That's what Straitshot Communications' Intelligent Private Network (IPN) service is all about, and the company is looking to add solution providers who want to apply

Maximum bandwidth at minimum cost. That's what Straitshot Communications' Intelligent Private Network (IPN) service is all about, and the company is looking to add solution providers who want to apply the equation for their SMB customers.

"[IPN is] a solution that is not only priced properly for the SMB market, but brings sophistication to the SMB market," said Robert Hogan, chairman and CEO of Straitshot, Bellevue, Wash.

The prize for Straitshot partners is an SMB service that can deliver highly redundant, high-speed bandwidth that handles data and voice for as little as $179 per site per month, Hogan said. Reselling the service requires little telecommunications experience and pays residual commissions of between 11 percent and 20 percent, making it a potentially lucrative proposition. And there's room for new partners right now, he said.

Straitshot is serious about growing its reseller channel, launching an official partner program July 17. Free sales and technical training, promotional tools, discount demo networks and joint marketing efforts are all part of the new program, Hogan said.

Alfredo Rizzo, a sales engineer with Adapt, a Chicago systems integrator, said Straitshot is ideal for SMB customers.

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