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Starwood Hotels Moves To Web Services: Page 2 of 2

Forrester Research analyst Henry Harteveldt says having a full-blown service-oriented architecture in place will help Starwood as it looks to expand on its successful W, Sheraton and Westin brands. Adding new properties to the system, or converting existing properties to the new technology, should prove quicker and easier with the services-based approach, says Harteveldt. "It's nice to see that they're being as innovative with their IT infrastructure as they are with some of the customer-facing ammenities, like the heavenly bed and the uberhip W Hotels."