"When it comes to IT, we are seeing customers are paying as much if not more for energy and power on a yearly basis as they are for purchasing computer equipment," says Tom Bradicich, IBM Fellow and VP of Systems Technology for the Rack, Blade and x86 servers, and a director on the board of Green Grid.
The first goal of the organization is to define standard metrics around energy usage and efficiency for IT hardware, particularly servers. Hardware vendors can then design products and compete in the market against those metrics. The body also plans to create best practices for energy-efficient data centers.
In addition to IT hardware, long-term plans include power-related metrics for software applications; silicon; and power, cooling and management technologies in data centers.
Why bother with a new standards body? The Green Grid believes it can drive new standards more swiftly than existing organizations. "When one wants to accelerate a standard or initiative, it helps being able to travel in your own organization rather than an existing body with its own bylaws and initiatives," says Bradicich.