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'Killer Ecosystem' Needed For Mobile Web 2.0: Page 2 of 3

Tonelli's Open Mobile Alliance has been at the forefront of the standardization push. The group, which includes Nokia, is challenging its membership to raise awareness in the developer community to standardize the building blocks.

When it comes to Mobile 2.0, the panel felt that fixed networks and Internet broadcast models worked better at pushing content to mobile devices than the other way around. Apple, Yahoo, TiVo, and Google have all recently expanded their mobile strategies beyond their basic experiences and made them available through messaging and mobile Web technologies.

While PCs have been a boon to Web 2.0 ecosystems, mobile platforms have been limited by the problems of screen size and memory, making the long-term success of the mobile Web much more uncertain.

Despite Nokia's best efforts, the handset maker admits it has not done enough to provide a better user experience to push and pull content. "It is a 'how' question," said Raiskinen. "We as legacy companies have to be faster to adopt standardization to be competitive and be careful not to fragment the industry."

Telecoms also need to be on the march with innovations and partner with small companies and entrepreneurs, Raiskinen noted, calling out mobile widgets and handsets that use voice-over-Internet Protocol as two crucial areas.