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Google To Branch Into Television With New Search Feature

Google Inc. is using its popular Internet search technology to find information and images broadcast on television, continuing a recent effort to extend its reach beyond the Web.

SAN FRANCISCO (AP) Google Inc. is using its popular Internet search technology to find information and images broadcast on television, continuing a recent effort to extend its reach beyond the Web.

The Mountain View-based company planned to introduce the new video search service Tuesday in an index that will be operated separately from the market-leading search engine offered on its home page. The feature pinpoints content previously aired on a variety of television networks by scanning through the closed caption text that many programmers offer.

Google's index, which began storing information last month, includes programming from ABC, PBS, Fox News and C-SPAN.

``We think TV is a big part of people's lives,'' said Jonathan Rosenberg, Google's vice president of product management. ``Ultimately, we would like to have all TV programming indexed.''

The television product represents Google's latest attempt to get a better handle on the reams of vital information that isn't stored on Web pages. The company recently set out to scan millions of books from several major libraries into its search engine and is offering a program that finds material stored on computer hard drives.

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