News

02:13 PM
Connect Directly
RSS
E-Mail
50%
50%

Google Still Tops Online Video Stats

The YouTube owner led in number of users and total time watched, but its rivals made gains, reported ComScore.




Slideshow: Top 10 Google Videos
(click for larger image and for full slideshow)
Online video viewing in September remained a horserace, with a pack of companies switching positions while all chased Google sites, led by YouTube, according to ComScore's latest data, released Wednesday.

Microsoft surged from the back of the pack to fourth place with 45.5 million unique viewers, as Yahoo sites moved into second place, ahead of Facebook. Google sites recorded 144.2 million unique viewers -- well ahead of Yahoo's 54.4 million viewers. Facebook had 52.2 million viewers.

Google also recorded the most minutes per viewer, at 260 minutes each. Hulu, in ninth place among total unique viewers, logged second place in viewer minutes, with 163 minutes each recorded by ComScore.

ComScore said, overall, 84% of the total U.S. Internet audience viewed online video during the month.

"175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer," reported ComScore. "The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month."

In the online advertising category, Hulu's first-place 27.5 ads watched per viewer during the month bested Google, which averaged five ads viewed per user in the month. Microsoft's 8.7 ads-viewed-per-user rating earned it the second-place position.

The online market research firm said video ads were viewed by 45% of the total U.S. population an average of 32 times during September. Tremor Media Video Network, whose video ads were viewed by 26% of the U.S. population, led total U.S. population reach among advertisers.

Content videos were an average of 4.9 minutes long, while online video ads lasted an average of 0.4 minutes, said ComScore.

For Further Reading

Online Advertising Hits Double Digit Growth

Google Gains Video Viewing Market Share

YouTube Dominates Online Video

Logitech Launches First Google TV Hardware

Comment  | 
Print  | 
More Insights
Cartoon
Slideshows
Audio Interviews
Archived Audio Interviews
Jeremy Schulman, founder of Schprockits, a network automation startup operating in stealth mode, joins us to explore whether networking professionals all need to learn programming in order to remain employed.
White Papers
Register for Network Computing Newsletters
Current Issue
2014 State of Unified Communications
2014 State of Unified Communications
If you thought consumerization killed UC, think again: 70% of our 488 respondents have or plan to put systems in place. Of those, 34% will roll UC out to 76% or more of their user base. And there’s some good news for UCaaS providers.
Video
Twitter Feed