Colorado Governor Bill Owens and several of the state's economic development leaders were in New York City this week to reach the Big Apple's dense media pool and spread their message about what they have to offer.
"Colorado is open for business," Owens announced to a crowd of investors, business leaders and media representatives gathered at Aspen, a restaurant in the Chelsea section of Manhattan. "We want you to come to Colorado and see what we've been doing."
The state's business leaders began a campaign to brand the state and promote business last year, but Hurricane Katrina hit, taking the wind from the state's efforts while people waited to evaluate the economic impact. Now, they are back on track and they have plenty to brag about.
Not only does the state have the Rocky Mountains to appeal to people who might live and work there, Colorado boasts one of the most well educated workforces in the nation. Only Massachusetts has a higher percentage of people with a Bachelor's Degree or more, according to Morgan Quitno, publisher of annual and monthly state rankings.