Skype in the Workspace content will be searchable online. The opportunities you create -- which form the core feature of the platform -- will appear in relevant search results on Google, Bing, and elsewhere. So, too, will user profile pages. For example, an opportunity created by beta user Mark Ralphs, of the UK-based digital strategy firm Ralphs McIntosh and Partners, appears on page one of a Google search for "Mark Ralphs consultant" -- right alongside his company's homepage and one of its Slideshare presentations. Related searches produce similar results, with SITW mixed in among the firm's Twitter, LinkedIn, Pinterest, Quora and other online presences. SEO junkies, take note.