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  • 09/10/2013
    11:17 AM
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4 Ways Twitter Is Beating Facebook

Facebook pioneered much of social media, but has fallen short lately in keeping pace with Twitter. Here's where Twitter got there first.
10 Facebook Features To Help You Get Ahead
10 Facebook Features To Help You Get Ahead
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Facebook is famous for two mottos: "Move fast and break things" and "Done is better than perfect." For the social network, it's always been about speed.

But Facebook has experienced its fair share of controversy in hastily shipping products and changes. Take, for example, its latest update to its policies: Users and privacy watchdogs berated the social network for its changes, prompting Facebook to take a step back before enacting them.

Facebook has traditionally served as a prototype for other social networks and businesses, often launching new features and updates with others following their lead. But this year, more than any other, Facebook has found itself going head-to-head and playing catch-up with popular microblogging site Twitter. Here's where Twitter has Facebook beat.

[ How does Facebook regard your privacy? Read Facebook Says User Data Is Price Of Admission. ]

1. Video Ads

Twitter, which acquired video app Vine last October, officially reintroduced the app in January. Shortly after, brands started using the seven-second looping video feature to advertise in sponsored tweets: Wheat Thins and General Electric were among the first brands to try it.

Instagram, which is owned by Facebook, recently announced plans to launch video ads within the next year. But rumors have swirled since last December around when video ads were coming to Facebook. Reports first said that the social network would roll them out by "April at the latest." That date was subsequently pushed back to mid-October, with the latest rumors putting video ads on pause indefinitely.

Facebook, which pleasantly surprised investors and analysts in its second-quarter earnings call, reported $1.81 billion in revenue. According to the social network, 88% of its revenue came from advertising, with about 41% ad revenue coming solely from mobile ads. Video ads, when they're launched, will no doubt boost that figure.


Comments

re: 4 Ways Twitter Is Beating Facebook

What I like better about Twitter is that the "sponsored" tweets show up once in my Twitter feed -- when I log in, and I can scroll past it not be bothered again. Also, I have the option of not following brands if they get too promotional. With Facebook, the sponsored ads show up in your news feed even if you are not a fan of the product, and you have to opt out of seeing the ad. Therefore, Twitter incorporates customer experience principles in its quest to make money.

And, since I have the option to follow certain brands, I would be more likely to actually click and view their ads there since I already like the brand G making it more of a value to advertisers.