Pinterest is above all a visual platform. Think of it like you would any physical bulletin board. What will stand out more? A vivid image or a block of text so small you can't read it unless you are right on top of it? Now, this is easy for a company that makes clothes or food or home goods. It's a lot harder for, say, a utility company. This screen focuses on visual aspects by highlighting products in the context of power. Companies thinking of dipping their toes into Pinterest waters should figure out what parts of their business--or extensions of their business--are the most visual and thus most effective on Pinterest.