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10 Big Deals Show Future Of Social Apps

Several recent acquisitions in the social networking market point to a not-so-distant merger of social and business apps.
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Update: On June 4, Salesforce.com confirmed it was buying Buddy Media, although for a bit less than the initial rumor suggested, at $689 million.

At press time, Salesforce was reportedly close to purchasing Buddy Media for $800 million. Buddy Media is a social media marketing firm that helps companies manage campaigns on social networks including Facebook and Twitter. The deal--one among several for Salesforce.com--would signify the increasingly social nature of customer relationship management.

Suggested Reading:

How Facebook IPO Impacts Social Business Space

Oracle Buys Vitrue For Social Marketing

Facebook's 11 Biggest Technology Bets

Is Gamification A Great Motivator?

How To Design A Social Business

Buddy Media Integrates Social Marketing Management, Ad Buys

Which Social Network Makes The Most Business Sense?

Yammer Drums Up Tight Microsoft Office Integration

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Leo Regulus
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Leo Regulus,
User Rank: Apprentice
6/1/2012 | 5:55:20 PM
re: 10 Big Deals Show Future Of Social Apps
Sorry.
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