10 Big Deals Show Future Of Social AppsSeveral recent acquisitions in the social networking market point to a not-so-distant merger of social and business apps.
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Update: On June 4, Salesforce.com confirmed it was buying Buddy Media, although for a bit less than the initial rumor suggested, at $689 million.
At press time, Salesforce was reportedly close to purchasing Buddy Media for $800 million. Buddy Media is a social media marketing firm that helps companies manage campaigns on social networks including Facebook and Twitter. The deal--one among several for Salesforce.com--would signify the increasingly social nature of customer relationship management.
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