Third-party tools can help you manage your Google+ business page. Many organizations use media management agencies to run their social media operations across several services, including Facebook and others. In November 2011, Google announced it would allow six companies, including Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue, to use their management tools in Google+. And in July 2012, Google said it was opening up a new set of management APIs to hundreds of tool providers. For businesses and brands, this means more ways to tailor Google+ pages to meet their specific needs.