How To Increase Value Of Video
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User Rank: Apprentice
12/8/2013 | 5:16:30 PM
Cloud video
Point number 5 is probably the most crucial. Some hosted video solutions are really quite optimized for search engine use. Some of the better paid solutions allow SEO optimized embed codes which include not only key words of the video but can also include a transcript of the video. Not only does this allow for the video to be search engine friendly, but it also creates a new (and apparently largely untapped) SEO tool.


My personal favourites are Wisita and Sprout video. It is going to be interesting to see what the market evolves into and I am sure that both of them will be given a run for their money by a startup.
User Rank: Apprentice
11/25/2013 | 11:32:31 AM
Re: Ad hoc video
Thanks Chris-yes absolutely.  As social moves into the enterprise, video is a natural fit.  While most enterprise video is "top down" today, smartphones and tablets make it possible for anyone to upload high quality video into a corporate sharing environment.  Over the next two years I think we will see an increased use of "EGC"- employee generated content.  All Enterprise YouTube platforms will need to accomodate this functionalty to be successful.
User Rank: Ninja
11/18/2013 | 10:13:38 AM
Ad hoc video
What about ad hoc video? There's a lot of untapped potential in collaborative, on-the-fly video -- "hey, take a look at this and tell me what you think" interaction among colleagues and with customers to solve problems, since most people are carrying a video recorder in their pockets these days. Are these concepts too structured to deal with that on-the-fly video use, and maybe even a barrier to it?  

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