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Google+ Satisfies While Facebook Slides
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Mike Hosley
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Mike Hosley,
User Rank: Apprentice
7/20/2012 | 2:51:52 AM
re: Google+ Satisfies While Facebook Slides
People are accustomed to trusting Google with email, and getting what they need when they pose a search problem. The search problems are about 5 to 10% solved at the current state of search, and an entire generation of young people have now been using google for 15 years, and in the business marketplace, millions are using Google Apps in the enterprise.
All this adds up to long term companionship and trust, and granular, easy to use control of your circles of contacts. In short, there's a reason people monetize using Google- the Zero Moment of Truth- or search ads that are presented while you are looking for a solution to a search problem, as opposed to when you seek to be entertained by party pics, like Facebook is doing- it's simply not a good time to reach people with ads.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
7/18/2012 | 4:14:02 PM
re: Google+ Satisfies While Facebook Slides
I agree with you about the consumer neglect piece. (I might not have used that word, but it does seem to fit, lately.) What Facebook needs to remember is that without the users, advertisers will be promoting themselves to no one, which does not seem like a sustainable model.

Deb Donston-Miller
Contributing Editor, The BrainYard
Arman Nobari
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Arman Nobari,
User Rank: Apprentice
7/18/2012 | 2:48:14 PM
re: Google+ Satisfies While Facebook Slides
It comes down to one major factor in "winning" users for social networks (or any free service): Make them happy. If you're more willing to take user feedback and design around it, provide a more robust experience, or make it seem like they're just advertising targets less (or any combination of the three), then you've done a good job.

Facebook is a powerhouse when it comes to reaching people with advertising, there's no doubt about that. However, as far as "lasting" social networks go, I don't see it a decade from now. For example, away from a computer I don't even use Facebook because the mobile experience is so abysmal - instead I use Google+. Not this fact, but this observation of consumer neglect is what's perplexing to me. With all the money in the world, you wouldn't want to improve the one facet of your social network that allows people to use your product 24/7 no matter where they are?
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
7/18/2012 | 10:06:46 AM
re: Google+ Satisfies While Facebook Slides
Plus, Google+'s iPad app is really good.
Deb Donston-Miller
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Deb Donston-Miller,
User Rank: Apprentice
7/18/2012 | 10:05:32 AM
re: Google+ Satisfies While Facebook Slides
I heard an analyst speaking about the costs of "switching" from Facebook--he put them at $0 and noted that, when it comes to social networking, users are accustomed to moving to whatever the next big thing is. I am so not surprised by Facebook falling and Google+ rising. I think that companies taking advantage of Facebook's marketing potential has ended up filling user's news feeds with promotion at the cost of the personal posts that made Facebook so appealing in the first place.

Deb Donston-Miller
Contributing Editor, The BrainYard


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