re: March Madness Has Lessons For Social Marketing
Great interview, Eric. Businesses can certainly learn a lot of social networking lessons from the sports world. One term came to my mind when I was listening to you and Butch talk. Forgive me, but I'm going to call it the "long tail" of social networking--where conversations and community development begin and evolve over time. I think too many companies post a couple of updates, comment here and there (at most), and think they're doing what they need to do. Instead, effective social engagement requires a real commitment of time and thought.
Contributing Editor, The BrainYard