March Madness Has Lessons For Social Marketing
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
3/22/2012 | 1:52:26 AM
re: March Madness Has Lessons For Social Marketing
Great interview, Eric. Businesses can certainly learn a lot of social networking lessons from the sports world. One term came to my mind when I was listening to you and Butch talk. Forgive me, but I'm going to call it the "long tail" of social networking--where conversations and community development begin and evolve over time. I think too many companies post a couple of updates, comment here and there (at most), and think they're doing what they need to do. Instead, effective social engagement requires a real commitment of time and thought.

Deb Donston-Miller
Contributing Editor, The BrainYard

Audio Interviews
Archived Audio Interviews
Jeremy Schulman, founder of Schprockits, a network automation startup operating in stealth mode, joins us to explore whether networking professionals all need to learn programming in order to remain employed.
White Papers
Register for Network Computing Newsletters
Current Issue
2014 State of Unified Communications
2014 State of Unified Communications
If you thought consumerization killed UC, think again: 70% of our 488 respondents have or plan to put systems in place. Of those, 34% will roll UC out to 76% or more of their user base. And there’s some good news for UCaaS providers.
Twitter Feed