Abe, that is true for most cellular operators.
But LTE Broadcast requires only a small investment over exsisting LTE cells. The biggest investment will be on stadiums and conference venues, but it could be very profitable.
Fran Shammo - Verizon CFO said at Deutsche Bank Media, Internet and Telecom Conference "...if everybody in this room was too watch the same video today, we probably would bring down the cell site because there wouldn't be enough channels in that cell site to deliver that same video to everybody. With multicast, it is one channel and one cell site and you can all watch the same video on that one channel. And that is the ability of what multicast can bring."
And Verizon and others can use one channel but charge every user for the data consumed.