Re: No Such Thing As A Free Lunch
You are right Keith. It probably should be free. Well, at least give the appearance of it being free to the end user. You mentioned escalators and bathrooms which are generally free, but there is a cost of those things baked into the business somewhere. That escalator, elevator, air conditioning, bathroom, etc is being paid for by the cost of the goods being sold to whomever is buying. They just don't put it in its own little cell on the spreadsheet, but it is baked in somewhere. I'm okay with that. If providing "free Wi-Fi" means you charge me a nickel more for whatever I am buying, do it. Just don't itemize it on a receipt like rental car companies tend to do with all their charges.