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Social WiFi Sign-In: Benefits With A Dark Side
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MarciaNWC
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MarciaNWC,
User Rank: Strategist
5/8/2014 | 10:32:26 PM
Re: No Such Thing As A Free Lunch
Thanks for sharing that link Brian. Frederico's Kickstarter project makes a good point about how companies profit from our personal data, and highlights their ridiculous terms of service. 
MarciaNWC
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MarciaNWC,
User Rank: Strategist
5/8/2014 | 11:20:21 AM
Re: Privacy and Security
Good point about the security issue Dale. People need to be aware of the security risks often associated with public Wi-Fi hot spots and not assume they're secure. Security experts have long warned of the risk of eavesdroppers.
MarciaNWC
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MarciaNWC,
User Rank: Strategist
5/8/2014 | 11:12:21 AM
Re: No Such Thing As A Free Lunch
I agree, Keith's comments are really enlightening. Wi-Fi always seems like some precious service that I'm lucky to get when I'm at the airport, etc. The WLAN vendors appear to have been very successful with their ROI arguments. Hopefully things will change.
Susan Fogarty
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Susan Fogarty,
User Rank: Strategist
5/8/2014 | 8:48:03 AM
Re: Privacy and Security
I am a little late to this discussion, but agree with you Dale, and with Lee as well. Dale pointed out that most of the time people don't actually read the user agreement, and many times users may not understand what are agreeing to. Or, the company does not actually have a long-term plan for how they are going to deal with the data they are collecting, as Lee alluded to in the article. 

I also think the problem is escalated here because we're dealing with social networks that often contain huge amounts of personal data, coupled with access to mobile devices. If that becomes aggregated in a data warehouse and resold, it could be far more than an annoyance.
Susan Fogarty
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Susan Fogarty,
User Rank: Strategist
5/8/2014 | 8:36:25 AM
Re: No Such Thing As A Free Lunch
Keith, thanks so much for your comments. It's really refreshing to hear your point of view. I know in my own experience I don't think of WiFi as a public service or a necessary part of a building like an escalator. I think of it like something the owner is providing to me as a favor, and I feel guilty when I use it. Like when I sit at Starbucks and work for a few minutes, I feel bad for sucking up their spectrum. I don't think I'm that unusual, and that's why companies get away with their demands. We need more people like you advocating for WiFi rights and changing that mindset!
dalerapp
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dalerapp,
User Rank: Apprentice
5/8/2014 | 8:29:30 AM
Privacy and Security
Great article Lee and while I'm not a privacy freak I tend to stay more on the privacy side of the fence and I agree with you that handing over social network data for free Wi-Fi is not something I feel comfortable with doing. I don't blame the b&m stores for using this approach to catch up with the online retailers to market and advertise their products to customers. I assume, and that anyone actually reads the user agreement, but during the sign on processes a user agreement stating what data the retailer is capturing and what they do with the data and how long it is stored on their servers is explained? Also, and some people may think this exchange prior to joining the Wi-Fi network is creating a secure connection when in reality the network is unencrypted and communications are in the clear!

Thanks, Dale
KeithRParsons
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KeithRParsons,
User Rank: Apprentice
5/8/2014 | 12:56:33 AM
Re: No Such Thing As A Free Lunch
Wi-Fi can be Fast, Free, and Easy - there is more than enough justification for businesses to give it away like they do escalators, elevators, security guards, bathrooms, janitor services, etc. 

Only if the WLAN vendors and sales folks would quit relying on the old ROI argument to try and make the sales easier.

So YES, you can have free Wi-Fi. 
KeithRParsons
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KeithRParsons,
User Rank: Apprentice
5/8/2014 | 12:52:55 AM
Re: No Such Thing As A Free Lunch
There ARE lots of 'free lunches' available. You don't pay to ride an escalator at a mall, or an elevator in an office building, or pay to deposit your trash in a garbage can. Yet all of those items have both CapEx and OpEx costs - somehow the owners of the buildings can pay for those amenities and give them to their customers and the public for free.

We do NOT have to fall for this ruse to think Wi-Fi is somehow "special" and its costs are magically higher and have more value than any of the other public services that are magically paid for and delivered to the public for free!

Wi-Fi does have both CapEx and OpEx costs to provide Internet access - but it is NOT any different or have any more value. We are not forced to watch a 30-second advertisement every time we walk in a lobby with a security guard... so why with public Wi-Fi?

My conjecture it is the greed and laziness of those who manufacture and sell these Wi-Fi products - it makes their job easier to convince business owners to buy their products because they have an ROI chart to show payback on the CapEx.

Somehow escalator sales haven't plummeted because of a lack of direct ROI per rider...

Don't be fooled into thinking Wi-Fi is somehow more "special" than those other public services!
Brian.Dean
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Brian.Dean,
User Rank: Ninja
5/7/2014 | 10:53:04 PM
Re: No Such Thing As A Free Lunch
Marica, good point, a lot is dependent upon whether the customer feels if the price is fair (or not) that is being offered for their data or time. A 30-second ad video seems to be a fair price for (maybe) 15 minutes of wifi-access while in a store. There are individuals like Federico Zannier that have managed to sell their personal data for $2,733, however, I feel that the novelty effect is the dominate factor that caused his data to be valued so high, in the end we might never know exactly how much value does our data hold, just estimates.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
5/7/2014 | 10:04:09 PM
Re: Privacy concerns
I am with you and there is a fine line that needs to be maintained by a business that uses data to market their products to consumers. For example, there have been instances where tobacco companies have been deliberately placing their products at the eye-level of kids, under the assumption that kids can be converted into lifelong customers fairly easily. Whether this assumption is right or wrong, it does illustrate that demographic data could be used to cause harm. 

On the other hand, businesses and the economy as a whole, needs to match supply and demand through the most efficient channel that is available, not doing so results in the wastage of capital resources in the economy. I don't consider this as a form of marketing, I feel that often times when businesses use the word "Targeting", they simple mean, locating the demand for their service, and the more specialized a service or product is, the more data is needed to locate this demand.

 
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