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Sneak Preview: December 11 Issue

The Survivor's Guide to 2001

Corporate initiatives driving the purchase of products, technologies and services in today's competitive arena range from streamlining the business process, building an Internet-based network system connecting all aspects of the company to creating the greatest level of customer value through the use of technology. IT managers are charged with building, integrating and purchasing the products, technologies and services essential to achieve these goals for today with an eye toward tomorrow. They use three primary criteria to evaluate a product or technology prior to making the decision to purchase:

Reliability: Is the product, technology or service reliable: can it handle my business-critical applications? Will the vendor be here tomorrow? Do they have the support staff to manage my demands?
Compatibility: Will the product, technology or service work with the existing systems already installed? Will it be compatible with my customers', suppliers' and partners' systems?
Scalability: Will the product, technology or service have the ability to grow with my organization? Will it be able to manage my current needs?

Essential Content Crucial For IT Managers

Network Computing's December 11th issue (Close: November 13th, Material: November 15th)

In this issue Network Computing will unveil the eight new core technology areas that are mission-critical to every organization and fundamental to running a successful e-business. We'll offer invaluable insight into the subcategories within each of these markets based on our editors' hands-on experience with related products and services, market research from top analyst firms, and deep understanding of the issues. We'll cover current trends and provide educated predictions about what the future holds in each field. These core areas are:

Security
Network & systems management
Mobile & wireless technology
Digital convergence
Service providers & outsourcing
Network applications
Network & systems infrastructure
Data management & storage technology

Other Dynamic Topics in this Issue:

Special Guest Columns: Top IT executives speak out on major issues that affect the way in which business will be conducted in the decade ahead. Contributors include the CTO of Boston Children's Hospital and other industry insiders.
Companies To Watch: A special section on the leading and emerging companies to keep your eye on in each of the new core technology areas listed above.

Why Today's Business Technology Buyer Turns to Network Computing

Network Computing's Circulation

Twice a month 220,000 Technology Experts turn to Network Computing to find out what works, how it works and who to buy it from - it's where they get the information they need to make the right purchase decisions. And, 100% of Network Computing subscribers purchase or influence the purchase of technology products and services *.

Network Computing's Syndicated Numbers Tell the Story

According to IntelliQuest, Network Computing is best read among networking publications with the most buyers purchasing more technologies. Our loyal readers rely on us for our in-depth, comprehensive product, technology and service reviews from a real-world perspective. The publication is the source for technology experts to go to when they are ready to buy.

Network Computing's LIVE & Online

In addition to print, event and online coverage at www.networkcomputing.com will include:

The Survivor's Guide Online Tech Quiz: Visitors to our Web site will be able to test their knowledge in each of our eight new core areas, with a Grand Prize going to the overall winner.
New Technology Guides: In order to enhance Network Computing's Web site usability new set of Technology Guides will be launched coinciding with the newly adopted core areas within the print magazine. In addition, a new a two-layer taxonomy will be adopted that will allow readers to locate stories based upon a very specific set of criteria.

Network Computing's unique editorial perspective addresses all of the issues inherent in building and managing technology in today's business environment. With a keen focus on how an organization's internal IT environment is now connected to, and a part of, the broader public network, these critical issues facing today's business technology buyer come to life through the pages of Network Computing.

* Publishers Data, September 2000

Research and Reports