| Merchandising Opportunities |
| Database Services: |
Tap into Network Computing's controlled circulation of 220,000 unique subscribers at 133,179* business units. Make sure your direct mail and telemarketing efforts reach today's IT buyers.
(*Source: 6/00 BPA) |
| Direct Mail Lists | Merchandising Credits: 395 per 1,000
Send your mailings to IT professionals with the demographics of your choice. Limit 5,000 names per quarter, per advertiser. |
| Telemarketing Lists | Merchandising Credits: 450 per 1,000
Target your direct sales efforts to IT buyers. Limit 1,000 names with phone numbers per quarter, per advertiser. |
| Publisher's Letter | Merchandising Credits: 150 per 100
Create maximum exposure among prospects, business partners or Network Computing readers. Network Computing will send a letter signed by the publisher to either a supplied list of your top prospects or to a selected list of up to 100 Network Computing readers.
Network Computing must approve all letters. |
| Issue Mailing | Merchandising Credits: 750 per 100
Mail the Network Computing issue of your choice to either a supplied list of your top prospects or a selected list of readers (additional cost applies to list rental).
Note: Issue Mailings, Publisher's Letters and Telemarketing Lists may be combined for 800 credits per 100 pieces. |
| Site Profiles | Merchandising Credits: 750 per Site
Enhance your company's understanding of specific customer sites. Network Computing will provide up to 10 in-depth site profiles from its subscriber base. |
| Merchandise | Carry your marketing message beyond the printed pages of Network Computing. Maximize the impact of your campaign by displaying your ad or marketing message through the various merchandising options Network Computing offers. |
| Counter Cards | Merchandising Credits: 85 per card
Network Computing will make full-size, laminated versions of your ads with an easel backing for display at your tradeshow booth or other location. Limit: 75 cards.
Note: Two weeks are needed for the production of counter cards. Less than two week's notice will result in additional rush charges. |
| Reprints | Up to 1,000 copies (2 page 4 color)
Merchandising Credits: 3,500
Up to 1,000 copies (4 page 4 color)
Merchandising Credits: 5,000
Drive your marketing message home by creating customized reprints of your ad or editorial that appeared in Network Computing. Distribute these reprints at your trade show booth or in your literature rack at your company headquarters.
Note: Actual number of pages is determined by article length and customization requested. Additional quantities available upon request. |
| Electronic Reprints (e-prints) | 6 Months with ReviewTracker
Merchandising Credits: 2,000
12 Months with ReviewTracker
Merchandising Credits: 3,750
Maximize the coverage your company has received in Network Computing. Post an online article on your Web site for your customer to see. Network Computing will also install a ReviewTracker system that counts the hits to your Web site. |
| Plaques (large) | Merchandising Credits: 1000
Network Computing will create a custom-made plaque showcasing an editorial mention of your company name or product (2 or more pages). |
| Plaques (small) | Merchandising Credits: 500
Network Computing will create a custom-made plaque showcasing an editorial mention of your company name or product (1 page). |
| Posters | Merchandising Credits: 400 per poster
Network Computing will reproduce a version of your advertisement in a 20"x30" poster to display at your tradeshow booth or other location. |
| Magazine Rack | Merchandising Credits: 500
Make sure IT buyers and tradeshow attendees see your ads! Network Computing will supply you with a magazine rack for your office or tradeshow booth to hold the issue featuring your advertisement. (Includes 100 issues) 750 merchandising credits includes 300 issues, 1,000 credits includes 500 issues. |
| Trade Show Issues | Merchandising Credits: 1,000 per 500
Maximize your ad message in Network Computing with extra issues at your trade show booth. |
| Hand Inserts | Merchandising Credits: 4,000
Maximize your trade show presence by having one of your collateral or promotional pieces inserted into Network Computing show and hotel copies. |
| Events: | Network Computing events offer vendors the unique opportunity to meet with, present to, and build relationships with people who purchase technology in business. Network Computing events are built for people who manage technology from people who manage technology. |
| Roundtable | Merchandising Credits: 27,500
Roundtables are designed for technology vendors to meet face-to-face with 25-30 Network Computing subscribers--the buyers of their products and services--in a casual, relaxed environment. They provide vendors with the opportunity to network and build relationships with the technology experts, through an interactive discussion of issues and challenges in today's IT market. |
| Mini Roundtable | Merchandising Credits: 16,000
Similar to the Roundtable, the Mini-Roundtable allows you to join a more intimate group of 10-15 readers for an interactive discussion on today's IT market. |
| Research | Tap into Network Computing's database of 220,000* readers to gain both qualitative and quantitative research from IT buyers. Whether you want to measure how well your ad campaign is being received in the market, explore IT market trends or inquire what's on the minds of IT professionals, Network Computing offers various research studies to choose from based on your marketing objectives. (*Source: 06/00 BPA) |
| Customized Focus Groups | Merchandising Credits: 16,000 - 26,000
Explore targeted topics with 8-10 Network Computing readers. Gather in-depth qualitative research; test advertising concepts, messaging and brand perceptions or test out new product concepts on IT professionals. In conjunction with a professional research moderator, Network Computing will tailor a focus group to meet your qualitative research and marketing objectives.
Note: Price may vary due to geographic location & criteria selection. Please contact your account director, or Debra Markell at 516-562-7885 for further details.
|
| Net Focus Groups | Merchandising Credits: 18,750
Conduct an audio-conference focus group with simultaneous Internet multi-cast visuals. Gather in-depth qualitative research, review advertising campaigns with live decision makers, and discuss chosen topics all from your own home or office. Network Computing, along with a professional research group, will shape the Net Focus Group to meet your research and marketing needs.
|
| Mail Benchmark Studies | Merchandising Credits: 14,000 - 24,000
Measure the effectiveness of your ad campaign, or awareness of your brand. Network Computing will conduct a pre- and post-ad campaign study of 100 randomly selected readers.
|
| Telephone Studies | Merchandising Credits: 10,000 - 14,000 (100 completes)
Whether you're interested in studying specific market segments or your brand's reception in the market, Network Computing will conduct a phone-based poll of 100 subscribers to yield the answers. Phone studies of more than 100 subscribers priced on an individual basis. Pre and post benchmark studies priced separately.
200 completes = 16,000 – 24,000
300 completes = 24,000 – 42,000 credits.
|
| Online Studies | Merchandising Credits: 5,000
Post up to 5 questions for online users on Network Computing Online. Poll remains active for four weeks and guarantees at least 100 unique respondents.
|
RSS
