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Network Computing Circulation Strategy and June 2000 BPA Statement Summary
Network Computing's circulation strategy is to provide essential information to business technology managers who buy products, technologies and services for their organization's, and who use this knowledge to make critical purchase decisions vital to achieving corporate initiatives. We know from our years of extensive research that purchase involvement is more important than official titles. We know that although those driving technology decisions in corporations have a variety of functions and titles, they share a common informational need: They need product, technology and service solutions written by experienced IT professionals, their "peers" - from a real world perspective.
Points of Reference
Network Computing reaches 220,000 qualified Network / IS professionals in 133,179 business units. We meticulously pick and choose the people who are added to our file to ensure the quality of our circulation.
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Every person has to be one year direct request
- Every person has to buy or plan to buy products used in a networked environment
- We qualify by job function vs. title
- Over 87% of our subscribers work at units with 5+ platforms
Qualifications
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All subscribers are involved in the purchase of products and services used in a networked environment, perform the job functions and work in businesses or industries specified in our BPA statement
- All subscribers have job functions of Networking/IS Management or Staff; Corporate Management or Consulting
Additional Data
Classification by Core Technology Area
These eight core areas funnel through everything we do. We define the critical aspects of the purchasing decision -- the reliability, scalability, compatibility and manageability -- for our readers. It's how IT professionals actually purchase these product, technologies and services. It's this unique, editorial product that has driven our circulation to 220,000...the strongest in the marketplace.
| Core Technology Area | # of Subscribers | % of Circulation |
Business Applications | 178,520 | 81% |
Infrastructure | 213,853 | 97% |
Mobile & Wireless Services | 146,160 | 66% |
Digital Convergence | 145,439 | 66% |
Data Mgmt.& Storage Technologies | 195,024 | 89% |
Network & Systems Mgmt. | 183,290 | 83% |
Service Providers & Outsourcing | 150,307 | 68% |
Security | 174,498 | 79% |
Classification by Company Size
Network Computing's circulation strategy ensures that an advertiser reaches the full spectrum of buying influences, from strategy setting to product selection and evaluation. This process ensures both breadth and depth coverage, with 50% of our circulation at companies with 1000+ employee size and 50% under 1000.
| Employee Size | Total Qualified | % of Total |
10,000 or More | 57,911 | 26.3 % |
1,000 - 9,999 | 55,567 | 25.3 % |
100 - 999 | 57,040 | 25.9 % |
Under 100 | 48,373 | 22.0 % |
Classification by Number of Units
We recognize that personal purchasing influence is important, however, how and where that influence is applied is just as important. We make sure that we are targeting the technology rich units.
| | Number
of Employees
at Location | Number
of Units | Subscribers
per Unit |
< 100 | 76,305 | 65,688 | 1.2 |
100 - 999 | 89,854 | 49,397 | 1.8 |
1,000 - 9,999 | 45,421 | 12,402 | 3.6 |
10,000 + | 4,119 | 1,408 | 2.9 |
Did You Know ...
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94% of our subscribers either Determine Needs, Evaluate of Specify Brands for Purchasing Involvement. Most competitors do not even ask this question
- Network Computing was the first publication to have a Fortune 1000 audit, and report 100% coverage of all 1000 companies.
- In addition to the print product, Network Computing has 2 weekly email newsletters: The Network Computing Report, delivered every Monday to over 170,000 IT professionals, and the SAC(Security Alert Consensus), delivered every Thursday to over 90,000 security-conscious recipients.
- Our weekly e-mail newsletter, The Network Computing Report was first to be audited by BPA.
- 52% of our subscribers are at companies with 1000+ employees
- 95% of our subscribers currently use or plan to use Windows NT at their location
- 84% of our subscribers buy server products
- 39% of our subscribers work at companies that provide either Application, Internet or Web Hosting Services
- We have 12,760 or 5.8% of our subscribers that are Communication Carriers/Telecom/Communication Service Providers
- We have 3,161 subscribers that are ISPs (Internet Service Providers)
Did You Know ... NWC vs. NWW Competitive Information
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Network Computing reaches 55,949 more buyers than Network World?
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Network World's ISP/ Carriers/ Interconnects number is only 9,482 ...that's 6,439 less than Network Computing
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194,837 or 88.6% of Network Computing's circulation is involved in purchasing for more than one department. Network World's numbers are only 111,480 or 68%. That's 83,357 less than Network Computing!
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131,395 Network Computing subscribers "create the IT/Network strategy" for purchasing products vs. Network World with only 94,168....a 37,227 difference.
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Over 85% (188,308) of Network Computing's subscribers buy servers vs. Network World with only 75.1 % or 123,188. This is over 65,000 more subscribers!
You can get access to our JUNE 2000 BPA and our Competitors BPAs at http://www.bpai.com/circulation_library/33_topic.html.
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