HTML5 doesn't necessarily have to be clunky. According to Richard Mendis, CMO of AnyPresence, a mobile platform-as-a-service vendor, plenty of companies create native app wrappers for primarily HTML5-based apps. It's the Frankenstein approach, one that even LinkedIn is taking advantage of, Mendis says, explaining that it's how the social media company's iOS application operates.
"The developers did a great job of leveraging the capabilities of HTML5 that are well-supported today, and intricately merging the HTML5 pages within native iOS code," he says. "This isn't easy to do, but when done well, the user can't tell, and doesn't really need to know, what the underlying technology is."