Stewart Buchanan, research VP of IT procurement and cost management at Gartner, stated in a report that virtualization uptake gained traction during the early 2000s, which posed challenges to traditional software licensing models. Many vendors had to modify existing terms or sell additional licenses specifically for virtualization software.
Buchanan noted that this resulted in licensing rights becoming more abstract and complicated, which meant clients would typically have to pay extra for more comprehensive licensing rights to deploy the software to adhere to compliance.
Frank Marshall, director of global retail support for The Estée Lauder Companies, has seen firsthand that deploying virtualization solutions is not without its challenges. "Virtualization can present as many challenges as it solves," he says. "Management of licenses has become one of the biggest pain points we face in our data centers, and it only seems to be getting more complex."
Of course, Marshall’s experiences are not unique, and virtualization vendors are struggling to meet the licensing needs of businesses without sacrificing profits. VMware reworked its licensing agreements last year and shifted to a more complex strategy of licensing virtual machines instead of physical processors--a potentially more expensive way of doing business for many IT shops.
Nevertheless, the company is reporting impressive results. On VMware’s first-quarter 2012 earnings call April 18, CFO Mark S. Peek said, "Total first-quarter revenues increased 25%, and license revenues increased 15%, compared to the same period last year." He added, "License revenues were $482 million, up 15% from last year, driven by strong demand in our international markets and strength across product offerings during the quarter. License growth on a constant currency basis was 14%. Enterprise license agreements were 22% of total first-quarter bookings and included two transactions of $10 million or more. For comparison, we had five transactions of $10 million or more in the first quarter of 2011."
Does that mean licensing will remain expensive and complex? Arguably, yes. VMware hasn’t blinked yet when it comes to licensing fees. However, that does not mean everything is set in stone. With the launch of Microsoft’s next server OS (Windows Server 8), virtualization in the form of Hyper-V will play a very large role.