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  5. Tintri Tackles VM Storage Challenges: Page 2 of 2
Data Centers

Tintri Tackles VM Storage Challenges: Page 2 of 2

Organizations are losing the fight against the rising tide of data, and while IT vendors are reaping the rewards of throwing more storage at the problem, it's not a long-term solution. According to the third annual InformationWeek Analytics State of Enterprise Storage Survey, the amount of actively managed storage continues to expand at around 20 percent per year, with many IT staffs dealing with growth rates exceeding 50 percent and most data centers doubling storage capacity every two to three
March 24, 2011

The flip side of this approach, cautions McClure, is organizational/cultural. "We've been doing storage for a long time. There is a lot of training and expertise built around our processes leveraging conventional storage technologies. And even if they are not the best for supporting virtual server environments, IT can be resistant when it comes to changing how they approach storing corporate data. Change often equals risk, at least in the minds of those responsible for safe-guarding information. If Tintri performs and is as easy to use as it seems, server virtualization teams will love it. But the storage teams will be hesitant to make the leap. I think it will be a top-down cultural shift. But Tintri seems to be aware of the cultural challenges and is taking a go-to-market approach that will allow it to establish a foothold with potential to grow over time--much like VMware did."

Tintri's go-to-market approach is not to rip out NetApp and EMC, she says, but to establish a presence in virtual server environments, maybe test and development, that are open to doing things differently, that are price sensitive to that angle and that are not as rick-averse. "Maybe Dr. Harty can replicate what VMware accomplished while he was leading research there--they did not displace the competition, they simply changed the game."

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