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DataDirect Networks: CEO Interview: Page 5 of 6

What is DataDirect Networks doing for the green movement?

Green means saving power and space and, of course, money. We have better power efficiencies in our power supplies, intelligent MAID capabilities, and 3 to 4 times more capacity in a given footprint. We have been focused on this for more than three years due to our customers requiring storage solutions with extreme levels of density. We have the greatest volumetric efficiency in the industry and plan to expand our leadership in this area.

So, Alex, what keeps you up at night?

The world is moving quickly to being completely content-centric. A smaller market two years ago is now a big market, and over the next few years the market will become considerably larger. What has been thousands of systems shipped will quickly become hundreds of thousands of systems. Scaling the company to keep up with that type of demand keeps me up at night. However, with our talented employees, strong management team, and solutions roadmap in place, I am confident we will be able to scale very well.

— Tom Trainer is founder and president of analyst firm Analytico. Prior to founding Analytico, Trainer was managing senior partner at Evaluator Group, and has also worked at EMC, HDS, Auspex, and Memorex-Telex during his 30-year career in IT.