The odds are good that your next customer is your previous customer. That's why battle lines are being drawn between Microsoft and VMware over keeping existing customers and stealing the others. Both are in a unique position. Microsoft controls about 70% of the server operating system market. Meanwhile, VMware owns about 70% of the virtual servers market. As data center virtualization opportunities dry up and hybrid cloud services bloom, both Microsoft and VMware are betting on their own customer retention and the other side to defect.
Image credit: Scott Sauer (www.virtualinsanity.com)