The discussion seems to be around cloud APIs. Many want to standardize the semantics, headers, method calls, and so on. That would make integrators' jobs easier because they could create a single API, write to it and have it work anywhere. You don't have to peek too far under the covers to see that isn't possible or even desirable.
Standards create their own special form of lock-in. Yes, I said it, and I will say it again: Standards equal lock-in. Standards define a set of mutually agreed-upon ways of doing something. For standards to be useful, they have to remain fairly static and unchanged for long periods of time. Imagine what would happen if standards changed rapidly--developers would always be writing to a moving target. Think about what happened with HTML and the number of versions that were published, all of which browser vendors had to support. It was and is a mess. The basic protocols that power the Internet--IP, TCP, UDP, DNS and so on--are valuable because they've remained largely unchanged for years and years. As a result, we're locked into them. They're handcuffs with a soft edge.
Think about it--we're so locked into IPv4 that moving to IPv6 is going to be a huge challenge for vendors, service providers, application developers and users--basically, anyone who uses the Internet. We aren't going to move to IPv6 until forced to do so, and it will be a painful process. Isn't that one of the lock-in boogeymen?
That's OK. We accept that lock-in because of the enormous benefits we gain, such as a stable, reliable and widely adopted interface and protocol upon which other things can be developed and standardized like HTTP. If the industry didn't willingly lock in to the IP/TCP/UDP standards, we'd not have a global Internet--at least, not one where you can go anywhere and get online.
So what in cloud needs to be standardized? The APIs, method calls, formats and other application-layer stuff? No. That's too high level and too service-specific, and prohibitively limits what commercial or open-source developers can do. Even if such standards could be defined, they wouldn't help because each vendor has its own features that it wants to provide. Integrators would still create service-specific integration.
Standards set a low bar that everyone has to meet: You must be so tall to ride this ride. Table stakes, call it what you want. Sure, there are common things--actions--that everyone wants to perform on a cloud, like spin up a new instance, define a network and provision storage. But having a standardized interface limits what vendors can offer within the action or methods used to complete a request. That's not useful. I don't think there are building blocks that are simple enough to be useful and provide any value.
If standards include the ability to extend the standardized methods to perform proprietary things like provisioning storage with or without thin provisioning--an interesting option--then the service API is still going to be custom for each service. If each cloud provider implemented a standard API in addition to its own API for its own features, the result would be where cloud APIs are today. Integrators would still have to support each provider individually or support only the minimal set of functions defined in the standard, which is suboptimal. Nothing changes. What do you gain? Nothing. Nada. Zip.
I think what needs to be standardized are universal agreements on the fundamental building blocks, like communications protocols such as ws-* services, container formats like JSON or XML, responses, etc. That will make integration easier for everyone and provides a good foundation for providers to innovate on top of them. Perhaps a quality standard is needed--one that defines behaviors cloud providers need to embrace. Good practices such as never deprecating an API, supporting all API versions, and having quality feedback and response codes--dare I say it--are best practices. At the very least, those best practices define expected behavior and will separate good API stewards from ones that aren't. API stability is far more important that common method calls.
Guess what, kids--integration is hard. Get over it. It doesn't matter too much how many developers are on a project or how many lines of code there are. It matters that a cloud service provides value to customers. If cloud software providers make integration difficult or apply unacceptable (legal) restrictions on API use, then developers will flee and the cloud service provider will wither.
Here's what I expect integrators will do: They'll create an abstraction layer that stands between the cloud services and the application stack that defines a common interface layer facing outward, and translates that to each respective cloud provider, which is hidden from view. That abstraction layer will either be written by the integrator or it will use a public library to handle the details.
Standardize cloud APIs? Nah, that's not possible.