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Citrix CTO On Demanding Clarity From Cloud Vendors: Page 5 of 5

Conry Murray: Do IT professionals have a clear idea of what the cloud is at this point?

Crosby: I don't think general IT has a clear idea of cloud and what it is. It's such a massive shift that every vendor has to be cloud-relevant. So all we vendors are responsible for "clouding" the definition. Cloud to the average IT server person means more automated steps. For many customers I visit, cloud means desktops delivered from a cloud. And then there are folks we work with who are of the Zynga type, where the Zynga cloud has to scale massively and run this monster app at huge scale with incredible performance. All those people have different notions of cloud.

You have to clearly define your goals in terms of what technology ought to deliver to you: change your costs, accelerate delivery, whatever. Then go to vendors and beat up on them to explain it better.