Upcoming Events

Where the Cloud Touches Down: Simplifying Data Center Infrastructure Management

Thursday, July 25, 2013
10:00 AM PT/1:00 PM ET

In most data centers, DCIM rests on a shaky foundation of manual record keeping and scattered documentation. OpManager replaces data center documentation with a single repository for data, QRCodes for asset tracking, accurate 3D mapping of asset locations, and a configuration management database (CMDB). In this webcast, sponsored by ManageEngine, you will see how a real-world datacenter mapping stored in racktables gets imported into OpManager, which then provides a 3D visualization of where assets actually are. You'll also see how the QR Code generator helps you make the link between real assets and the monitoring world, and how the layered CMDB provides a single point of view for all your configuration data.

Register Now!

A Network Computing Webinar:
SDN First Steps

Thursday, August 8, 2013
11:00 AM PT / 2:00 PM ET

This webinar will help attendees understand the overall concept of SDN and its benefits, describe the different conceptual approaches to SDN, and examine the various technologies, both proprietary and open source, that are emerging. It will also help users decide whether SDN makes sense in their environment, and outline the first steps IT can take for testing SDN technologies.

Register Now!

More Events »

Subscribe to Newsletter

  • Keep up with all of the latest news and analysis on the fast-moving IT industry with Network Computing newsletters.
Sign Up

Anametrix Releases InstaVista 3.0 Cloud-Based Business Analytics Technology

Anametrix, the leader in cloud-based business marketing intelligence, has released patent-pending breakthrough technology upgrades to its suite of business analytics solutions. InstaVista 3.0 features real-time multi-channel attribution continually correlating data points from disparate sources and locations with seamless Microsoft Excel bi-directional synchronization.

Anametrix InstaVista 3.0 provides powerful interactive visualizations of vast amounts of online and offline information, including web analytics, point of sale (POS), social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, customer relationship management (CRM) and loyalty programs.  Unlike web analytics firms including Omniture, Anametrix offers real-time enterprise level analytics of any source data.
The cloud-based multi-channel attribution enables correlations and amortizations across an entire user base.  In particular, InstaVista helps marketers clearly understand campaign effectiveness by tracking both online and offline sales activity associated with all advertising initiatives.  Beyond dashboards, customized reports can be scheduled for direct desktop delivery.

The new InstaVista release also features real-time UPloads from Microsoft Excel data, an industry first, along with download to Excel options for every data source. This exclusive bi-directional spreadsheet synching function enables organizations to align day-to-day employee activities with enterprise systems to drive quality decision-making across multiple applications without burdening IT staff.  InstaVista 3.0 is smarter than spreadsheets but yet much less complicated than traditional business intelligence (BI) solutions.  Individual end users across all departments are able to quickly and cost-effectively move beyond Excel to visually navigate combined complex data points and uncover unseen relationships within their own business units.

"Anametrix InstaVista provides unique visibility into cross-channel marketing endeavors," stated Anders Olsson, Anametrix CTO and cofounder.  "Instead of waiting months to understand the return on investment (ROI) of marketing dollars spent, our clients measure performance against business goals immediately as data becomes available. Budgets can thus be adapted and streamlined accordingly."

InstaVista offers any industry on-demand business analytics and compartmentalized metrics via dynamic reporting.  Recent Anametrix client acquisitions include two of the 'Big 4' US automotive manufacturers as well as publishers, global advertising agencies, and specialty retailers.  InstaVista is the ideal business analytics technology for these companies with brick-based storefronts as well as click-based digital presence.  Data segmentation by product line or locale accelerates speed to market, builds customer loyalty, and maximizes market share by weeding out inefficiencies.

Page:  1 | 2  | Next Page »

Related Stories

Related Reading

More Insights

Network Computing encourages readers to engage in spirited, healthy debate, including taking us to task. However, Network Computing moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. Network Computing further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | Please read our commenting policy.
Vendor Comparisons
Network Computing’s Vendor Comparisons provide extensive details on products and services, including downloadable feature matrices. Our categories include:

Research and Reports

Network Computing: April 2013

TechWeb Careers