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Waking Up to Web 2.0: Page 2 of 3

A number of big-name firms have taken a step into Second Life as a way to network, recruit, and even market their products. In 2006, for example, IBM used Second Life to a host a "town hall" meeting in Beijing, and Big Blue makes extensive use of the platform for internal meetings.

Cisco is another vendor throwing its weight behind the technology, opening its own Second Life "islands" and using the platform to host Q&A sessions with its CEO, John Chambers.

EMC has also held virtual job fairs within Second Life, and Sun opened an "in-world" pavilion for its technology a little over 18 months ago, hinting at a shift from physical to virtual networking.

All these efforts, though, are little more than vendors dipping their toes into the waters of social networking. In a few years' time U.S. businesses could be looking at Facebook and MySpace as invaluable business tools, as opposed to a waste of valuable employee time.

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  • Cisco Systems Inc. (Nasdaq: CSCO)
  • EMC Corp. (NYSE: EMC)
  • Facebook
  • Gartner Inc.
  • IBM Corp. (NYSE: IBM)
  • MySpace
  • Sun Microsystems Inc.