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ONStor Adds Its Own Back End: Page 3 of 4

"I'm surprised it's taken them three years in the market to arrive at this conclusion," Taneja says. "I think this is a step in the right direction. Companies sometimes get a jolt, and that's how they learn."

The argument that drove ONStor to its new strategy is illustrated by the case of Chris Ferry, director of operations for MyPhotoAlbum.com. He purchased a Pantera system with 15 Tbytes to store millions of photos uploaded onto his Website by registered users. He had been using an ONStor Bobcat gateway with a Winchester storage system for a year but finds it cheaper and easier to have an integrated system.

"I'd rather go through one vendor," he says. "We had an issue with Winchester when setting up with ONStor. We had to call Winchester and ONStor, and go back and forth with both. It was time consuming."

Once he decided to go with an integrated NAS, Ferry says he quickly ruled out the prospects of ever using Network Appliance and EMC. He says the final price tag for storage could have been twice as much with those vendors.

"I'm not a big fan of EMC or NetApp," he says. "There are a lot of hidden costs; the software licensing costs are outrageous. A lot of people are trying to sell me Windows NAS, but I'm not a big Windows fan either, so those people were shot out of the water."