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Laura Sanders, VP of IBM Tivoli Storage Software: Page 5 of 11

Sanders: There are a couple of things we need to focus on... The market is changing. Before, the market was focused on, "Can I back up?" Now it's focused on, "Can I recover?" and we shine there. We're very fast on data recovery – you know you're going to come back. New technologies like disk-to-disk backup are emerging, and we've been doing that for 10 years. Then, in terms of total data protection and disaster recovery, how do I make it easier, and how do I tie it into policy-based management? That's what customers are moving to, which is great for us because we have all the parts.

Byte and Switch: It seemed like a year ago everyone was talking about automation, policy-based management, high-level stuff like that. What happened to those buzzwords?

Sanders: The buzzword I've heard lately is provisioning. I still hear policy-based management. The thing that changed was, it used to be, "Manage everything on the SAN with policy-based management and life would be awesome." The reality in IT is that nothing is as easy as you would hope. Companies don't know how to set the policy.

NEXT: SRM und Drang

Byte and Switch: SRM hasn't met expectations. Why not?