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Intel's Best Chip Shot: Page 2 of 3

Leslie Sobon, director of product and brand management for AMD’s desktop division, said she is confident AMD can continue to post market-share gains against Intel. She said that VPro will lock system builders into a proprietary platform. “VPro offers system builders less choice,” she said. “They don’t get to choose motherboard, chipset or network provider.”

AMD, Sunnyvale, Calif., is slated to unveil new product road maps at its technology day on June 1.

The VPro launch arrived on the same day Intel slashed higher-end desktop PC processor prices by up to 50 percent.

Glen Coffield, president of Cheap Guys Computers, a system builder with six retail stores in the Orlando, Fla., area, said the PC processor price cuts set the stage for a short-term increase in PC sales of 10 percent to 15 percent ahead of the Conroe launch.

“We are going to be able to advertise higher-performing products at new lower pricing,” Coffield said. “I think a lot of these sales are going to come at the expense of AMD, which is staying pat on pricing. Intel has definitely fired a shot here with pricing. It is very, very aggressive. They need to clean up a lot of inventory, and they have taken the pricing to do it. These are not minor price cuts. These are huge.”